When all else fails, I can always find something to complain about in commercials. Lately, it has been car advertisements that have been bugging me. First of all, why do so many car ads feature a car spinning or sliding around a wet curve? Do the car companies think that this is a desirable property for a car to have? "Yes, this vehicle looks great when it is spinning out of control - which apparently happens so frequently and easily that we were able to take a perfectly centered, fairly artistic video of a slide in progress." Where do I sign, and can I get rustproofing with that, please? I plan on spending a lot of time on wet pavement.
Another winner lately has been the commercial where a pickup truck will purportedly tow a broken down eighteen wheeler. Of course, the mandatory fine print appears saying that there is no way in hell that this pickup truck could pull that kind of load. Why not take the whole concept a step farther and have the pickup pull a building or a small planet? There's apparently no reason to stick to reality, especially if it gets in the way of an ad concept.
The last ad that I want to ridicule is the one where an SUV is shown filling up with three gas nozzles simultaneously, while the pump shows a rapidly climbing total that ends in the $300 range. You are then exhorted to buy a non-gas guzzling vehicle. The first time I saw this ad I expected that it would be for a Geo Metro or some other fuel efficient car - but no. It is for some smallish SUV. I'm sure that it gets something like 11 mpg instead of 10. What's the point of buying a small SUV if you are concerned about fuel costs? It's like throwing alcohol on a fire to put it out instead of gasoline. Or like having a diet soda with your cheesecake.
Finally, you have to love the audio equivalent of small print in radio car advertising. First, they hire a speed talker. Then they get him to speak at the lowest audible level. Then they electronically process the voice to speed it up even more, so that the message is beyond the ability of anyone except Einstein to comprehend. Just the fact that there is a message is enough to set off my BS alarms. The car companies should save themselves some money and just have a guy mumble at the end of their commercials - it would have the same effect.
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